2027 edition · Abu Dhabi, UAE
Kayan Wellness Festival
Three days built around participation rather than spectating: sessions, performance, movement, healing, longevity technology, retail and real human connection. Partnership routes place a brand inside a defined dimension of wellbeing and keep it present all year.
- Dates
- Third edition · Abu Dhabi
- Positioning
- The region's largest wellness gathering
- Patronage
- Independent platform
- Official site
- kayan2027.com
Last edition, measured
9,135+
Total visitors
27% growth versus 2025
35.4M
Total reach
Marketing and media, 2nd edition
15.8M
Video views
Across the festival media ecosystem
173
Brands engaged
Partners, vendors and entities
180+
Sessions
Programmed experiences
4.36 / 5
Satisfaction
Visitor rating, 2nd edition
The worlds
One site, 5 territories a partner can lead
- 01
Mind
Keynotes, conversations and global voices built around self-discovery and leadership.
- 02
Body
Movement, fitness and mass participation across the festival footprint.
- 03
Heart
Music, emotion and the shared moments an audience carries home.
- 04
Soul
Healing, practice and deeper presence in quieter zones.
- 05
Longevity
Technology, future health and diagnostics inside the Longevity Hub.
Audience
- UAE residents
- 89%
- Core age band
- 25 to 44
- International
- 11%
Repeated exposure inside one high-value market.
Active participants, not passive spectators.
Visitors travelling in for the festival window.
Amplification
Social
Dedicated posts, reels and story features across festival channels.
Out of home
Abu Dhabi and Dubai digital visibility in the run-up.
Digital and email
Direct access to the community database.
Media and influencers
160 coverage pieces and curated organic reach.
Kayan Frequency
Podcast-led storytelling across the whole year.
Community
Studios, gyms, partners and government entities.
Partnership routes
Four ways in, priced honestly
01
Festival Presenting Partner
AED 600K
approx. USD 163K
Maximum ownership across the festival platform.
02
Zone Presenting Partner
AED 250K
approx. USD 68K
Lead one wellness territory with naming rights.
03
Festival Partner
AED 100K
approx. USD 27K
Event-wide presence and activation rights.
04
Activation Partner
AED 50K
approx. USD 14K
Direct engagement through a focused activation.
Also open
Liwa Village
A national moment that needs national partners