2026 / 27 edition · Al Dhafra, Abu Dhabi
Liwa Village
Emirati heritage, national pride, adventure, entertainment and destination tourism brought together beneath the Liwa sky. Eight worlds across one desert, with sponsorship built as a public expression of commitment rather than a logo placement.
- Dates
- 11 Dec 2026 to 02 Jan 2027
- Positioning
- A national moment that needs national partners
- Patronage
- Under the patronage of H.H. Sheikh Hamdan bin Zayed Al Nahyan
- Official site
- liwa2027.com
Last edition, measured
700,000+
Festival footfall
2025/26 edition
23
Days of programming
11 Dec to 02 Jan
8
Worlds
One desert, eight territories
79%
Male audience
High motorsport affinity
21%
Female audience
Growing family segment
1
National platform
Under royal patronage
The worlds
One site, 8 territories a partner can lead
- 01
Motorsport & off-road
Dune climbs, drifting, racing and championships beneath the night sky.
- 02
Emirati culture
Falconry, crafts, souks and workshops rooted in Al Dhafra.
- 03
Family entertainment
Kids' attractions, carnival rides and shared stage moments.
- 04
Retail & F&B
Markets, local vendors, restaurants and food stalls.
- 05
Adventure attractions
Ziplines, maze challenges, skill games and immersive play.
- 06
Night shows
Fireworks, drone shows, concerts and New Year's Eve.
- 07
Camping & hospitality
Desert camps, accommodation and VIP hosting.
- 08
Tourism
Forts, landmarks and scenic desert routes across Al Dhafra.
Audience
- Total footfall
- 700K+
- Audience lens
- Nationwide
- Profile cue
- Mass reach
National-scale attendance across the season.
Visitors travel in from every emirate.
Families, enthusiasts and desert tourism.
Amplification
National media
Coverage across Gulf News, Khaleej Times and the Abu Dhabi Media Office.
Destination marketing
Al Dhafra tourism routes and seasonal campaigns.
On-site presence
Naming rights, gateways and world-level branding.
Hospitality
VIP camps and guest programmes across the 23 days.
Partnership routes
Four ways in, priced honestly
01
National Partner
On application
Stand alongside the nation at platform level.
02
World Partner
On application
Own one of the eight worlds end to end.
03
Experience Partner
On application
Present a single attraction, show or zone.
04
Hospitality Partner
On application
Host clients across the desert season.
Also open
Kayan Wellness Festival
The region's largest wellness gathering