Build log 02 · Dubai Fitness Challenge
Dubai Ride is a community cycling event delivered with turnkey delivery, route planning, stakeholder coordination, and large-scale participation as part of the wider Dubai Fitness Challenge.
Phase 01
Deliver an inclusive yet thrilling cycling experience, balancing large-scale participation with seamless logistics, ensuring minimal disruption while modifying Dubai's road infrastructure. Re-engaging past participants while attracting new riders, continuously innovating the event format whilst prioritizing safety.
Phase 02
Enhanced Experience: Revamping the start/finish line, exciting new elements and entertainment, creating an unforgettable route. Crafting Competitive Edge: 'Speed Lap' is an exhilarating, innovative opportunity for participants to push their limits with an adrenaline-charged high-speed ride. Deeper Engagement: Blending competition and community, engaging past and future participants with inclusivity and impact. A dynamic movement.
The morning after
+40,300
Cyclists
+200
Emirati Marshals
